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Silver Jewellery: Is it More Popular Than Gold

August 28, 2010 by  
Filed under Silver Investment Basics

Silver used in jewellery is one of the finest metals available. Silver that is used in jewellery is not 100 percent pure, because pure silver is very soft, too soft to be used in jewellery. Therefore, it is mixed with some other metals, known as impurities, and is then used in jewellery.

As far back as ancient times, silver jewellery was the most popular form of adornment. The most popular silver jewellery include silver rings, bracelets, pendants and earrings.

When it comes to gold, it is also mixed with some impurities to make it strong enough to be used for jewellery purposes. 100 percent pure gold is also very soft and can’t be used in making gold jewellery.

Gold jewellery is sold heavily in eastern countries. It enhances the grace and beauty of any woman. Let us take a look at whether silver jewellery is more popular than gold or not.

First of all let’s talk about cost. Cost wise, silver is much less expensive than gold. Thus, it is in easy reach of the majority of the population. People who are not that wealthy can also afford silver jewellery and fulfill their dreams of wearing jewellery. Consequently, silver jewellery is the most popular amongst the lower-income people. Next, we talk about college guys and youngsters. The young generation is very fond of wearing stylish silver jewellery, such as silver bracelets and silver earrings. They don’t consider gold as a trendy jewellery to wear.

Let us come to the middle income groups. In western countries, middle income people are not fond of wearing gold jewellery. But in eastern countries, gold jewellery is the most popular jewellery. On special occasions such as parties or get-togethers, everyone (especially women) are seen wearing all their gold jewellery. Gold necklaces and gold rings are the most sold ones in these countries.

Let us move on to the higher income groups of the society. Most high-income people are not fond of wearing jewellery. Some of them are, but they don’t usually wear gold jewellery. They usually wear expensive platinum or diamond jewellery. Therefore, gold is simply neglected by them.

Ideally, silver jewellery matches all kinds of outfits and skin tones. On the other hand, gold jewellery matches only formal and party wear. Some people are interested in buying gold from an investment point of view. But then, silver can also give a decent return on their investments.

A few decades back, gold was the most expensive and most popular jewellery. Later, diamond and platinum jewellery came into the market, and surpassed the popularity of gold as the most expensive jewellery. People started liking diamond jewellery, which further matched more with silver than with gold. Diamonds studded in yellow gold didn’t look good. Whereas silver and platinum studded with diamonds looked very pretty. The popularity of silver jewellery is ever rising. Further, as a consequence of the recent global recession, use of silver jewellery has increased significantly because it is now the only jewellery that is in easy reach of most people.

HotDiamonds.co.uk has stunning collection of quality sterling silver jewellery in about 1500 stores throughout UK.

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